In 2003, Schering-Plough was burning. $400M scandal, FDA shutdowns, collapsed stock price. Then Fred Hassan arrived. What he did next was driven by strategy—but depended critically upon narrative. Here's how he moved 55,000 traumatized employees from learned helplessness to genuine belief.

How Satya Nadella used just a few words to reframe AI at Microsoft—from threat to “bicycles for the mind.” A practical look at narrative fractures, narrative governance, and leadership in the age of AI.